The very notion of “Made in America”—at least from a marketing standpoint—is altruistic and born of national pride…a sort of “tug on the heart strings”between a proud manufacturer and hopefully, a willing customer. But it’s very real in terms of what it stands for: job creation, quality, value, ingenuity.
There is a certain “head held high” feeling that accompanies “Made in America,” and that feeling is embedded and embraced by American manufacturers, including Framerica. But while manufacturing or purchasing products that are “Made in the USA” may instill a bit of pride, no one will do it lest there is some real benefit.
Framerica understands that. It utilizes the flag in its marketing and practically screams patriotism with its corporate name but expects no one to make a buying decision based on it. It realizes that its products need to be better and more efficient than imported alternatives. They must be on the cutting edge of design, arrive to market “just-in-time,” and be of better comparable value. Perhaps of equal importance, they must be consistently of the best quality; and be innovative and timely. Only with all of these things in place can “Made in the USA” truly matter.