In 1969, co-founders Gene Eichner and Gordon Van Vechten opened a modest shop on Long Island, NY. Although they were young and had little knowledge about the industry or its potential, each contributed $2000 in startup costs and immediately set their sights on expanding their business. They believed that innovative, high quality products and great customer service was the key to success; and that the now 50 years of relationships with customers, employees and vendor –partners has been the most rewarding part of the journey.
Framerica has been a pioneering force in many of the industries it serves, including its invention of certain profile-wrapping capabilities and finishing options that are not only proprietary, but also revolutionary. It invented profile wrapped picture frame moulding in 1979 – a better option than anything previously available – and never looked back.
In the years that followed, Framerica’s products evolved and it expanded into other industries. The company embarked on a marketing strategy that would put it on the map to stay. Elaborate trade show displays helped make Framerica a known entity. Contests and clever advertising that included the industry’s first televised commercial (appearing on Good Morning America) only propelled the company further. The marketing was working. Framerica had become a brand and its customers (and its customer’s customers) began to notice the merit, value, and quality of Framerica’s products.
Now, more than five decades since its inception, Framerica continues to operate with the same relentless passion to help its customers to succeed. Multiple locations and new, state-of-the-art facilities with unmatched production capacity have not changed the company’s core values. Framerica is proud and honored to be known by many as “America’s Favorite.”